About Arttism Art and Design Academy (AADA)
Art has an inevitable influence on all things aesthetically pleasing on this planet.
Architecture, town planning, landscape design, interior decorations, window display, fashion designing graphic design, art direction in cinema and theatre and stage craft, all are reflections of art influenced design and its regular practice.
Over the last three years or so, there has been a discrete preparatory effort towards the spread of art and design related professioinal studies and courses.
Multidisciplinary art and design education is a unique educational approach that allows the students to learn distinct and diversified geners of art and design related subjects from various disciplines.
An art design school by the name of
Arttism Art & Design Academy AADA
has been established on E.M.Byepass, Kolkata, that is spread over a sprawling 10,000 Sq.ft. area.
For the first time in India, an art and design school that practice and teach multidisciplinary and interdisciplinary art and design education.
The name Arttism in itself imbibes the philosophy of an art movement.
AADA was developed under the broad umbrella of Arttism India Art Gallery.
An ironic fact emerged around 2010, that 70% graduates or students of art were miles away from art and artistic practices in the field of their profession. This trend could be witnessed worldwide. Only 30% of the students pursued Carrera in the field of their expertise.
This study brought forth the idea and practice of multidisciplinary and interdisciplinary art education and practices worldwide.
Mainly 4 Scandinavian countries showed the way or were the path breakers in this espect.
The students of this curriculum got introduced to various diversified geners and trends of art and design.
AADA, for the first time in India has developed such a course and curriculum for the students.
On completion of the first semester that willcover the theory of Art History and History of design and aesthetics, the students will get a hands on opportun ity to work and practice at the 2 well equipped and fully functional laboratories of AADA. From the vantage of multidisciplinary art and design practice, interior design, landscape design art direction in films and theatre, photography computer aided design and study of various design related softwares are the most important modules.
Parallel or in addtion to art and design education, AADA shall play a pivotal role in an overall development of the incumbents by way of broadening horizons and outlook. Regular discussions on literature, cinema, theatre music and visual art shall enrich the fertile young minds. Thus giving them an exposure to the global cultural and aesthetic heritage alongwith recent trends.
Bi-monthly art and design appreciation tours shall be organised for the students, giving them an opportunity to witness the art, architecture and design wonders in an around the city.
This would be a unique way of better understanding and interaction with the faculty beyond the confines of classroom.
The students will have access to a well stocked library that has books on design, magazines related to art and design from around the globe and books related to the works and ways of renowned artists. Adhering to the COVID protocol, each student shall be given separate work station. The curriculum will cover psychiatry, art history, history of design, skill development, space planning, interior design, landscape design, graphic language and communcation, skill development, lab facilities and practical classes and design software training.
Through this process they will be able to deliver their excellence towards various art and design related industries like fashion designing, interior designing, event management etc.
AADA founder, Suman Shome for the last 30 years has relentlessly been working in the fields of literary works, documentary film direction, art curation, graphic visualisation, exterior and interior space aesthetic planning, installation art.
His whole hearted belief is that the Indian Education System should incorporate and encourage the multidisciplinary and interdisciplinary practice specially in case of art and design.
The lack of curriculum and schools in both the geners has always been a concern to him.
To bridge this void AADA was founded.
A path breaking concept in India to teach and practice multidisciplinary and interdisciplinary art and design.
AADA principal
Hiring Mitra got embroiled in art and cinema movement of India right after his graduation from Government College of Art and Draftmanship.
For the past 60 years Hiron Mitra has been working tirelessly on diversified lines and geners of art and design, thus attaining a cult status in multidisciplinary and interdisciplinary art forms. He is s unique combination of painter, sculptor, illustrator, essayist, an ad man and interior designer, art director for stage and cinema. Hiron Mitra to his credit has 50 publications on art and design, cinema, literature and theatre. A regular columnist in national dailys and periodicals like Anandabazar Patrika, Sanbad Pratidin, Times of India, The Telegraph, Desh, Rabibar, Statesman, Krittibas. He firmly belives that if students with immense talent get involving in multidisciplinary and interdisciplinary art and design practice, it would not only negate the career related uncertinities but shall also contribute towards the betterment of the society and aesthetic upliftment of the nation.
The students of multidisciplinary and interdisciplinary art and design has the power to uproot and bring a sea change to the cliched aesthetic ideas.
Placement cell of AA & DA takes responsibility and guarantees internship of each incumbent and shall change the old school approach of placement assistance. Definite and particular efforts towards making the students interview ready shall be of focus at AADA.
Special classes will be held to make the students more confident in becoming self employed and self reliant. In this effort the curriculum contains modules on photography, styling, graphic visualisation and digital marketing.